Privacy Policy

Last Updated:  December 1, 2020

The Privacy Policy below describes how Pequity Inc. (“Pequity”, “us” or “we”) collects, uses, discloses and otherwise manages personal information. This Privacy Policy applies to the privacy practices on the Pequity website, located at, and on the Pequity application (together with the website, the “Platform”).

By using the Platform or otherwise providing us with your personal information, you are accepting the practices described in this Privacy Policy, as they may be amended by us from time to time, and agreeing to our collection and use of your personal information in accordance with this Privacy Policy.

Collection and Use of Personal Information

Personal information is information that refers to an individual specifically and that is recorded in any form. Personal information includes such things as full legal name, date of birth, age, full address, city, state/province, country and zip or postal code, but does not include aggregated data from which the identity of an individual cannot be determined.

Except as set out in this Privacy Policy, we do not collect any other personal information that you do not expressly provide. We collect and use personal information for the purposes of, and you will be deemed to consent to our use of your personal information for, the purposes identified below:

Using the Platform: With respect to your use of the Platform, we may collect personal information for the purpose of:
  1. Facilitating your use of the Platform;
  2. Registering and/or creating your user account with the Platform;
  3. Administering and managing the services provided through the Platform and our business operations;
  4. Providing services requested by you including, without limitation, the Platform;
  5. Performing statistical analyses of user behavior and characteristics, in order to measure interest in and use of the various sections of the Platform so as to improve design and navigation of the Platform and to gather marketing information;
  6. Detecting and protecting against error, fraud or other criminal activity as required by any applicable laws, rules or regulations or governmental requirements;
  7. Complying with legal and governmental requirements;
  8. Fulfilling any other purpose that would be reasonably apparent to the average person at the time we collect it from you.
  9. Service Quality & Support: When you contact us with a comment, question or complaint, or if we contact you in connection with support or other services requested by you, you may be asked for information that identifies you such as your name, email address along with additional information we may need to help us promptly answer your question or respond to your request, comment, or complaint. We may retain this information to assist you in the future and to improve our customer service and service offerings. We also use personal information to establish and manage our relationship with you and provide quality service.

Additional Website Information

We may also collect, process, store and analyze information about you obtained from your browser or through the use of “cookies” (alphanumeric identifiers that are transferred to your computer’s hard drive through your web browser, to enable our systems to recognize your browser and to provide certain features) or other tools that track, measure and analyze the behaviors and usage patterns of visitors to our website, Platform, and users of our services. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

Sharing of Personal Information

Except as set forth in this Privacy Policy and as required or permitted by law, we do not sell or share your personal information with third parties without your consent.

Service Providers

Your personal information may be transferred (or otherwise made available) to our affiliates and other third parties who provide services on our behalf. We use service providers to, among other things, host our website, to administer surveys, and to manage and analyze data and our advertising effectiveness. Our service providers are given only the information they need to perform their designated functions, and are not authorized to use or disclose personal information for their own marketing or other purposes.

Your personal information may be maintained and processed by us, our affiliates and other third party service providers in the United States or other jurisdictions whose legal systems do not offer the same protection for your data as the laws of the United States or the jurisdiction of your residence. In the event that personal information is transferred to the United States or other foreign jurisdiction, it will be subject to the laws of that jurisdiction and may be disclosed to or accessed by the courts, law enforcement and governmental authorities in accordance with those laws.

Third Parties

Pequity collects anonymized, aggregate information about healthcare provider attendance, and the number of subscribers to its various care plans. Pequity may transfer such aggregated information to healthcare providers, or to other interested third parties.

Legal and Compliance

We and our service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to another organization for the purposes of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud, or as otherwise required or permitted by applicable Canadian, US or other law or legal processes. Your personal information may also be disclosed where necessary for the establishment, exercise or defence of legal claims and to investigate or prevent actual or suspected loss or harm to persons or property.

Sale of Business

Personal information may be provided to third parties in connection with a business transaction, including a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Pequity or as part of a corporate reorganization, share or asset sale or other change in corporate control, including for the purpose of determining whether to proceed or continue with such transaction or business relationship.

Safeguarding and Retention of Personal Information

We have implemented reasonable administrative, technical and physical measures in an effort to safeguard the personal information in our custody and control against theft, loss and unauthorized access, use, modification and disclosure. We restrict access to your personal information on a need-to-know basis to our officers, employees and agents who require access to fulfill their job requirements

We have personal information retention processes designed to retain personal information for no longer than necessary for the purposes stated above or to otherwise meet legal requirements.

Access to Personal Information

You have the right to access, update and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law. You may request access, updating and corrections of inaccuracies in other personal information we have in our custody or control by emailing or writing to us at the contact information set out below. We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.

Additional Information

Third Party Websites

We are responsible only for the personal information under our control. The Platform or parts thereof may contain links to other websites that are not owned or controlled by us. We have no control over, do not review, and are not responsible for the privacy policies of or content displayed on such third party websites. When you click on such a link within the Platform or displayed to you through the Platform in connection with your healthcare provider, you may leave the Platform and go to another site or access another site from within the Platform. During this process, another entity may collect personal information from you.

Updates to the Privacy Policy

We may update this Privacy Policy to reflect changes to our privacy practices. We encourage you to periodically review this page for the latest information on our privacy practices. You are bound by any changes to this Privacy Policy when you use the Platform after such changes have been posted.

Contact Us

Pequity welcomes your comments and questions regarding this Privacy Policy and the use of your personal information. If you have questions or concerns please contact our Privacy Officer:

By email:

DATE: December 1, 2020

Pequity Inc.